The roots of Altea lie deep in the elegance of late nineteenth century Milan, in the area between Via Verri and Via Montenapoleone, which later became one of the most important arteries in the geography of international fashion.
Here in 1892 a sophisticated tie shop first opened its doors, and became a place frequented by the best clientele of the city.
It was the creation of Giuseppe Sartori, a man of great vision who gave his name to the business.
In the Seventies, a fourth generation took the helm when Celeste's sons Michele and Luca Sartori decided to expand the company’s production including scarves and others accessories.
During the Nineties Altea became firmly established as a brand with men and women total look.
Over the past ten years Altea has been taking a particularly unusual path in constructing its clothing collections for men and women.
The Milanese brand has historically been a world leader in fashion accessories. Beginning from there, it has gradually built up a complete idea of the total look. The distinguishing features of the Altea brand are a strong passion for colour, the use of personalised fabrics, meticulous attention to detail, and its reinterpretation of the sartorial codes for neckwear.
The new Altea factory resulted from an ambitious project by the Sartori brothers, who decided to concentrate all of their business activities in a single place. In an age of outsourcing, their decision that design, creation, and manufacturing should be kept local ran counter to that trend, as evidence of a strong bond with the company's tradition and reassurance that Italian quality would be maintained.
The pilot elements that have characterised the brand and accompanied its growth over the years are not only the careful selection of quality textiles, but also the use of these original Fifties designs, and the elegant combinations of colour tones that constantly succeed in ensuring that the result is refined and original.
Two elements placed at the centre are design quality and attention to detail; each model is designed, structured, tested, and perfected many times over. The Altea product represents the meticulous, careful work that comes from a strong passion to achieve high-quality, sophisticated results.
Altea’s roots go back to elegant fin de siècle Milan. In 1892, between Via Verri and
Via Montenapoleone, in an area which was to become the beating heart of world fashion,
Giuseppe Sartori opened a tie shop frequented by the city’s most sophisticated clientele.
An enterprising man with a lot of dedication and a great vision, Sartori took that very
important first step, marking the birth of a company that now has a hundred and twenty
years of history behind it and has seen four generations of his family take over the helm.
In the Seventies brothers Michele and Luca Sartori turned the business around, expanding the company’s historic tie production to include scarves and other fabric accessories.
The Nineties saw the final consecration of the total look for both men and women, still present world’s most important shopping streets today.
The path that lead to construction of Altea’s collections for men and women in the past
decade is an unusual one. The Milan-based company, a brand known all over the world for its
fashion accessories, started out with accessories and gradually expanded to come up with a
complete total look concept. A great love of colour, custom designed fabrics, painstacking
attention to detail and reinterpretation of the traditional codes of tie-making
are the distinctive features of Altea fashion.
The new Altea factory is the result of the Sartori brothers’ ambitious plans, concetrating work that was previously performed in various different locations in northern Italy at a single site. In an age of delocalisation, keeping design, manufacture and production local is a decision that goes against the prevalent trend, demonstrating the company’s strong bond with tradition and guarantee of Italian quality.
Altea’s story shows a love for quality production resulting in the handcrafted care in therealisation of a sartorial product, in the refinement and in the unmistakable taste in theselection of fabrics. It is a story which Altea is loyal to. It combines tradition andinnovation and succeeds in facing the challenges of the third millennium.
After concentrating his production on scarves and ties, with the turn ofthe century Altea launched the total look in menswear and ladieswear.It’s previous experience represents a plus, Altea’s know-how in printing fabrics and incombining colours is a fundamental feature defining what marks Altea’s collections:a creative playing in the combination of garments and accessories.